Over next few weeks, Naitik is going to become a directory of business practitioners who subscribe to the ten fundamentals for an ethical business.

The ten fundamentals for an ethical business are being adopted from the mega-book titled Addwit Vyavasaay Upanishad, currently available in Hindi only.  Each partner business practitioner will get her/his personal copy. To buy a copy for yourself, click here and follow the shopping process.

Register for Naitik Directory

Access to Naitik Directory
Free copy of Naitik Consumer Handbook
(More facilities coming soon)
(Linked to pay INR 11-21; to avoid bots)

Know More About Naitik

  1. मन्तव्य ग्राहकों के लिए सेवाभाव, अपनत्व और सम्मान का हो Intent of enterprise to be of service, affinity and respect for customers
  2. जब आवश्यक हो ग्राहकों को शिक्षित और संरक्षित करना Educating and protecting customers when necessary
  3. भ्रष्टाचार और अनावश्यक हिंसा के लिए स्वीकार्यता नहीं Non-acceptance for corruption and unnecessary violence
  4. धन-पूँजी की समझ और उद्यमिता की समझ सामानांतर चलते हैं Fair understanding of capital-money and entrepreneurship go hand in hand
  5. उद्यमिता प्रत्यक्ष-अप्रत्यक्ष रूप से समाज-प्रकृति का पोषण- संवर्धन करे Entrepreneurship should directly or indirectly nurture and preserve the society and nature
  6. विस्तार, गुणवत्ता और सहयोग; किन्तु अनावश्यक आक्रामकता नहीं Scale, quality and collaboration; but not unwarranted aggression
  7. नेतृत्व की निरंतरता हेतु उद्यमी परिवार उपनिषद् की पद्धति में रहें Entrepreneurs’ family should follow the Upanishad method for continuity of leadership
  8. वैभव और समृद्धि, साधना के विषय हैं, भोग के विषय नहीं Abundance and prosperity are matters of Sadhana, not of enjoyment
  9. प्रत्येक भूमिका में प्रगति हेतु उद्यमिता एक अनिवार्य चारित्रिक गुण है Entrepreneurship is an essential trait for progress in every role
  10. उद्यमिता क्षेत्रीय सांस्कृतिक-आर्थिक आत्मनिर्भरता हेतु अनिवार्य है Entrepreneurship is imperative for regional cultural-economic self-reliance
  • 27 June 2022 – Basic website featuring Naitik Framework; off-line / online introduction events and registration form. The directory page shall be created with listing and “SEARCH” facilities. Glimpse of development stage work here.
  • 01 Aug. 2022 – Publication of Ethical Consumer Handbook
  • 15 Aug. 2022 – Launch of Consumer education program (read cases here), and, at least one in-depth article / video / off-line session every week
  • 30 Aug. 2022 – Forum and weekly video support system for Naitik Business owners
  • 30 Aug. 2022 – Launch of directory of Naitik Business owners
  • 23 Oct. 2022 – Naitik Market-place
  • 15 Nov. 2022 – Naitik Self-scoring system
  • 15 Nov. 2022 – Launch of Online Registration System with three pricing plans, explained above.
  • 01 Jan. 2023 – Launch of customer feedback system
  • 26 Jan 2023 – Launch of customer stories series

Our Partners

Incubation Partner
Drut KC
Publication Partner
Addwit Publishing